Working Sessions

Aug 15 2023 9
Working Sessions Podcast artwork

Working Sessions gives you a behind-the-scenes look at what it's like to build a six figure side hustle from scratch. You'll follow the journeys of John Doherty (EditorNinja) and James Sowers (Castaway) as we attempt to build successful productized service businesses while also being high-performing leaders, fathers, and husbands. Subscribe if you'd like to hear about the ups and downs of our experience, including everything from hiring to sales to operations and finances. Can't wait to see you at our next working session!

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Catching up and Finding a Competitive Edge

Aug 15 2023 44 mins  
In this episode, we provide updates on our respective businesses, helpful lessons and scenarios to aid entrepreneurs in moving forward while standing strong amidst commoditized services. This highlights discussions of lessons about becoming competitively different which would prove useful to business that offers the same service and finding a competitive edge.As always, we also pro

Sometimes, It Requires More Than You Think

Aug 03 2023 38 mins  
In this episode, we provide updates on our respective businesses and share some insights about the idea of doing more in the aspects of business and work. This highlights the idea that in order to get uncommon results, live an uncommon life which is an essential reference for a business which is striving to do a lot better in the future, always aiming to surpass expectations while

Fear or Greed

Aug 03 2023 42 mins  
In this episode, we provide updates on our respective businesses and feeding the greed and fear index where business encountered a place of uncertainty in the economy while sharing some helpful advice on how businesses and individuals can not only survive, but thrive during an economic recession. This includes talking about the recent economic downturn and some helpful insights whi

Buying Back Your Time

Aug 03 2023 41 mins  
In this episode, we provide updates on our respective businesses and discuss the hiring framework to help business owners who are in the process of onboarding new talents. Came up with a few sharing of book lessons, experiences in our own hiring process to keep you guys informed on the things needed to focus upon delegating roles to save you some time, effort and money.As always, w

Handling the "In-house" Objection

Jul 31 2023 53 mins  
In this episode, we provide updates on our respective businesses and share couple insights to help business owners who are considering doing in-house business or hiring freelancers or an agency. This includes discussion about handling the "In-house" objection being stuck in the dilemma of doing things in-house or outsourcing talents, and tackling helpful instances which are importa

Setting Our Business Goals For 2023

Feb 08 2023 44 mins  
In this episode, we discuss our respective business goals for the new year, which include plans to attend conferences and launch marketing initiatives. We also touch on current and emerging trends, like AI tools, and explore the potential impact it might have on our work. Finally, we reflect on the lessons we learned over the past year and which ones we'll be carrying forward with

Entrepreneurship: Nature or Nurture?

Jan 25 2023 44 mins  
In this episode, we share our thoughts on whether we think entrepreneurship is a trait that's primarily driven by "Nature" (Ex: inherited through genetics) or "Nurture" (Ex: Self-taught or learned through non-familial environments). We also share business updates that cover a range of topics from conversion rate optimization to testing new ad channels.If that sounds like something

Protecting Your Business from Platform Risk

Jan 11 2023 40 mins  
In this episode, we discuss platform risk and how to protect and hedge against it when building a business. We also chat about the importance of diversifying lead sources, experimenting with different channels, and building an "owned audience." Finally, we share updates on our respective businesses, including the importance of delegation, the current trend of vertical video content

How To Survive (& Thrive) Through A Recession

Dec 28 2022 41 mins  
In this episode, we provide updates on our respective businesses and share some advice for how small business owners can not only survive, but thrive during an economic downturn.

How To Prioritize Projects Based On Customer Interviews

Dec 23 2022 44 mins  
In this episode, we provide updates on our respective businesses and discuss how we use customer research to determine how to prioritize projects related to improving our existing services or launching new ones.