Mattel Head of Action Figures PJ Lewis on the WWE Line, Adult Collectors, Large-Scale Projects & the Global Opportunity
Aug 17 2024
14 mins
PJ Lewis, Senior VP, global head of Action Figures at Mattel, shares his thoughts on the future of the WWE action figure line, the global opportunity ahead for the brand as the wrestling organization expands its global reach through events and Netflix, and the rise of the adult collector.
Lewis, an 18-year veteran of Mattel, is credited with helping the toy giant secure the WWE lic