You Buyin' This?

Gallows sales humor on LinkedIn is at an all-time high. Influencers are coming out of the woodwork selling “the way” to that 7-figure income and sure-fire techniques, tips and tricks to get that meeting or close that deal. When sarcasm reigns and everyone has the “answers”, we know we have a problem. Right now, the path of least resistance is in short supply. Harder problem

OK…let’s see if we have this right. It is only early March and the businesses that we are selling into this year are juggling concerns over increased raw material and operational costs, supply chain disruption and diversification, export uncertainty, labor shortages, an economic slowdown, eroding consumer sentiment, inventory management questions, and "is this finally the year

When a prospect tells an AI BDR “you’re a good bot!”, it’s time to worry. When a prospect starts giving an AI agent more than they would ever give a BDR or Salesperson on a cold outreach, it’s time to apply to Dentistry school. Between the near-perfect timing of answers and questions, the all too human communication style, including the imperfect nasally voice, and the ef

The misperceptions that divide us are so often rooted in flawed assumptions. In this episode we uncover a gap between our organizations that most of us would assume wasn’t there. The fact that this fixable problem hurts current FY revenue performance makes it that much more painful. Join us, then get on the horn with your Sales or Marketing counterpart. Bonus content: Holy BatWoo

Accountability is the engine of success. Or maybe it's the carburetor. Either way, agreed upon terms can (a) save your sales and marketing a ton of heartache/burn and (b) align your goals from step one. It may sound like we are fighting, and we might be, but in an amusing Deadpool/Wolverine kind of way. Join us for our most emotional episode to date. Bonus content: Is a mohawk or a

Our data cups runneth over, and yet we still seem to consistently come up short on the very thing that drives prospect to action. On this episode of YBT, Jake and Eric unravel an often-overlooked route in building a direct connection to the one thing your customers truly care about. Bonus: Should ejection seats be a dealer installed accessory?

Nothing drives focus quite like how we are paid. Jake and Eric take on what might be the very thing that keeps our two organizations apart and debate the unifying force of mutual skin in the game tied to revenue performance. Would you choose a noisy cricket over a proton pack with an neutrona wand?

In the age of deafening noise levels across digital channels, Jake and Eric turn to a tried and true and mostly forgotten communication medium that might just be the best place to drive incremental pipeline. Bonus content - Who wore it better: Sean Connery or Bazooka Joe?

The SaaS pendulum is swinging and just when we thought we had the answers, they changed the questions…so this seems like a great place to kickoff the year, tackling some of the fear, uncertainty and doubt that is in the ether. Bonus track: Was Ahnuld funny?

If any year needed us to burn a little sage, it was 2024. In this week’s episode, Jake and Eric try to make sense of the year that was…and wasn’t, and as duty requires, place our bets on what 2025 holds for us all. Bonus content: Are you really a superhero if you can’t turn your head?