Nov 14 2024 33 mins 2
In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.
We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.
The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.
Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.
00:00 Introduction to Raise Your Visibility Online
00:43 Meet Sarah Russo of Page One Media
02:54 The Importance of Online Presence for Authors
04:00 Leveraging Social Media Platforms for Book Promotion
08:32 Sarah Russo's Publishing Background
16:23 The Value of Newsletters and Email Lists
22:49 Challenges and Benefits of Video Content
31:48 Final Thoughts and Where to Find More Content
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