Controlling Questions - Sales Influence Podcast - SIP 527


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Jan 02 2025 8 mins   6

Customer Empowerment

🔍 Provide options and agency instead of direct answers to give customers freedom to choose and a sense of control.

🤝 Frame questions as "A or B" choices rather than giving single answers to help customers feel less trapped.

Sales Technique

💡 Use "sales agency" approach by offering alternatives and options when asked for opinions.

🎯 Avoid telling customers what to do, instead present multiple possibilities for consideration.

Customer Psychology

🧠 Giving options helps customers feel more in control of their decisions and less pressured in the sales process.