Jan 23 2025 17 mins 1
This week's show is entitled, "Driving Growth Through Retention and Expansion (and How AI can Help)" and my guest is Anastasia Pavlova, Founder & CMO at Bold GTM: Go-to-Market & Revenue Marketing Consulting.
Tune in to Learn:
- How to leverage B2C strategies to enhance B2B marketing by focusing on customer-centric fundamentals.
- How data-driven segmentation cab improve customer retention and reduce churn.
- Why you must Prioritize customer retention efforts over acquisition to cut costs and drive growth.
- The importance of fostering collaboration between marketing and customer success teams for improved customer engagement.
- How AI helps with it all!
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts
