Designing empathy into our world: meeting Cal Bruns


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Jun 17 2020 22 mins   3

Cal is a man with a 20+ year career in advertising and design and has founded Matchboxology, a human centred design company in South Africa. Cal and I discuss how empathy allows us to understand human beings and the communities we share.  We discuss curiosity and objectivity in deep and authentic listening, and how we might avoid judging people in the best of conversations. We also look at how we can create deeper insight and more impactful creativity and how the South African approach to 'ubuntu' is changing the way the local government needs to communicate with their population in Covid19 times. "Its only through empathy that we can find new solutions and encourage people to stay safe without violating who they are as an African community" 




You can connect with Cal via https://www.matchboxology.com/ on on Instagram: https://www.instagram.com/matchboxology_/


Cal's LinkedIn profile is: https://www.linkedin.com/in/cal-bruns-b071909/