Feb 03 2025 14 mins 1
Most business owners believe their biggest struggle is finding clients. But what if the real issue is that not enough of the right people even know you exist? You can be the best in your industry, with the perfect offer and all the expertise in the world, but if your ideal clients don’t know about you, they can’t hire you. Visibility isn’t just about showing up - it's about making sure you're visible to the right people in the right way.
In this second episode of my three-part series on getting clients, we’re tackling the visibility gap - one of the biggest reasons businesses don’t succeed. I’m sharing what I got wrong in the beginning, what I see so many entrepreneurs struggling with, and the shifts you need to make so your ideal clients actually see you, know you, and realize that hiring you is an option. You’ll learn how to build visibility that turns into clients, without feeling salesy or awkward.
You will learn:
- Who actually needs to know about you (spoiler: it’s not just anyone).
- What happens when you mistake “being visible” for “getting clients” - and how to fix it.
- The common marketing mistake that keeps your ideal clients from realizing you’re available to help them.
- Why simply engaging in communities isn’t enough - and the subtle shift that makes all the difference.
- How to make sure people remember you when they’re ready to buy.
If you’ve ever felt like you’re doing all the “right” marketing but not seeing results, this episode is a must-listen. And don’t forget to tune in next week for the third and final part of this series, where I’ll be diving into the last key to getting clients - the part that brings everything together and turns visibility into results.
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