Feb 22 2025 43 mins 2
summary
In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Satwick Saxena, founder of Revenoid, about the transformative role of AI in sales. They discuss the challenges of intent data, the evolution of account-based marketing, and how AI can enhance customer experiences. Satwick shares insights on measuring ROI from AI deployments, common misconceptions about AI, and the importance of balancing automation with a personal touch. The conversation also touches on the future of AI in sales and the ethical considerations surrounding its use.
Takeaways
Revenoid scans the entire digital footprint of organizations to identify real intent signals.
AI can significantly enhance customer experience by providing relevant solutions to current challenges.
The evolution of account-based marketing is shifting towards a more segmented approach.
Measuring ROI from AI deployments is crucial for understanding its impact on sales.
Common misconceptions about AI include the belief that it can do everything without human oversight.
Balancing automation with personal touch is essential for effective sales strategies.
AI can help sales teams create dynamic messaging based on real-time data.
Ethics and governance in AI usage are critical to prevent data misuse and ensure compliance.
The future of AI in sales will involve deeper integration and automation of processes.
AI has the potential to democratize access to expert-level insights in sales.
Chapters
00:00
Introduction to Revenoid and AI in Sales
01:00
Understanding Intent Data and Its Challenges
04:43
Enhancing Customer Experience Through AI
07:45
The Evolution of Account-Based Marketing (ABM)
10:06
Measuring ROI in AI Deployments
15:49
Common Misconceptions About AI
19:36
Balancing Automation with Personal Touch
23:46
The Future of AI in Sales
30:20
Ethics and Governance in AI Usage
Connect and learn more about Matt Swalley through the link below:
LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Satwick Saxena, founder of Revenoid, about the transformative role of AI in sales. They discuss the challenges of intent data, the evolution of account-based marketing, and how AI can enhance customer experiences. Satwick shares insights on measuring ROI from AI deployments, common misconceptions about AI, and the importance of balancing automation with a personal touch. The conversation also touches on the future of AI in sales and the ethical considerations surrounding its use.
Takeaways
Revenoid scans the entire digital footprint of organizations to identify real intent signals.
AI can significantly enhance customer experience by providing relevant solutions to current challenges.
The evolution of account-based marketing is shifting towards a more segmented approach.
Measuring ROI from AI deployments is crucial for understanding its impact on sales.
Common misconceptions about AI include the belief that it can do everything without human oversight.
Balancing automation with personal touch is essential for effective sales strategies.
AI can help sales teams create dynamic messaging based on real-time data.
Ethics and governance in AI usage are critical to prevent data misuse and ensure compliance.
The future of AI in sales will involve deeper integration and automation of processes.
AI has the potential to democratize access to expert-level insights in sales.
Chapters
00:00
Introduction to Revenoid and AI in Sales
01:00
Understanding Intent Data and Its Challenges
04:43
Enhancing Customer Experience Through AI
07:45
The Evolution of Account-Based Marketing (ABM)
10:06
Measuring ROI in AI Deployments
15:49
Common Misconceptions About AI
19:36
Balancing Automation with Personal Touch
23:46
The Future of AI in Sales
30:20
Ethics and Governance in AI Usage
Connect and learn more about Matt Swalley through the link below:
LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
