381 - Food & Farming Trends: Does Protein Have Staying Power?


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Jan 20 2025 49 mins   6

Protein is the hottest buzzword in food and diet trends—but will it stay that way? Damian Mason and RaboResearch’s Nicholas Fereday explore the booming demand for dietary protein and its impact on agriculture, from animal-based production to plant-based alternatives. Learn how "protein-enhanced" snacks like boxed waffles and bagged treats are shaping consumer habits, and discover who benefits most in the protein arms race. Plus, a surprising take on RFK Jr.’s influence on food trends and the evolving American diet. Tune in for insights on food innovation, health trends, and the future of the protein market!

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