The Influential Nonprofit

Lou Kotsinis is CEO of BCS Interactive, a digital marketing agency dedicated exclusively to the nonprofit community. Since 2011, Lou and his team of designers, technologists, and digital strategists have helped nonprofits nationwide grow their causes and reach millions of followers through impactful web design, social media marketing, and smart digital strategy.

Key Takeaways:

• Build authentic relationships and digital communities to increase influence, income, and impact. Gather honest feedback and data analytics to understand audience perceptions, needs, and demographics.
• Follow a structured approach: positioning, website experience, online audience building, and email marketing segmentation.
• Leverage emotional human stories to create engagement. Design websites that clearly convey the mission, engage emotionally, guide users, prompt action, and ensure a smooth experience.
• Provide value through educational, mission-focused content rather than self-promotion. Use email for reliable reach and social media for engagement. Segment email lists, tailor content, use a personal tone, systematize processes, and focus on fundamentals.

“Their positioning is really the most important factor in their whole marketing program. And that comes down to what is their story? Who is their audience? Is their messaging around that story resonating with that audience?”

“The website is the most critical and most useful storytelling device that you have. So we want to look at that in terms of what is the quality of that experience? Are people engaged when they come to the site? Do they understand what you do?”

“Social media is not a platform that you go on twice a week just to post about your upcoming gala or your upcoming event. You have to think carefully about the people that are coming to your page. They have a million distractions. They have a million other pages they could go on. What are you providing them that's actually giving them value?” - Lou Kotsinis

Reach out to Lou Kotsinis at:

Website: www.bcsinteractive.com
LinkedIn: https://www.linkedin.com/in/loukotsinis/

Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. 

Get your free starter kit today at www.theinfluentialnonprofit.com

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