177. Money Mindset: Why Healing Comes First with Emily June Wilcox


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Feb 26 2025 34 mins   3

“Money” is a loaded word (and a loaded topic) for most people in one way or another. For highly skilled coaches, it can feel tricky to balance doing the work you love with achieving financial goals. This is why you often leap to action–making new offers, changing your messaging, or increasing your marketing. In reality, the path to making money is much more holistic–and it starts understanding what’s in your subconscious when it comes to money.

Emily June Wilcox wrote Wounds to Wealth to share her money-healing methodology and help women understand how their limiting beliefs about money are caused by deep wounds. Making more money has to start from within–if you focus your energy outward before doing the internal work, you’ll get stuck in a cycle that will not foster the growth you want. Emily shares stories and strategies to help you understand the concept and impact of money wounds and set you on a journey of healing that will make your money dreams a reality.

What are the different types of money wounds? 

Emily defines six money wounds in her book:

  1. The money shame wound. You don't feel worthy of wealth.
  2. The evil money wound. You feel that being rich is bad or wrong.
  3. The hard money wound. Money just feels hard for you!
  4. The money trust wound. You don’t trust yourself when it comes to managing money.
  5. The safe money wound. You need a financial cushion to feel secure.
  6. The disappearing money wound. You feel like money is going to abandon you–here one day, gone the next.

You can take the quiz to find your most prominent wound, though most people have three or four that are varying degrees of strength.

How limiting beliefs about money impact coaches 

As a coach, your specific struggle with money will be unique, depending on what your “wound” is. This is why changing “money mindset” is not as straightforward as you might think. 

Two coaches could be at the exact same skill level, but one is comfortable charging much more, much sooner. Why does this come easily for some but not others? It has to do with your story and expectations around money.

In the Master Coach Training program, we dive deep into certain questions to provide insight into why you aren't making the money you want: How comfortable are you making an offer? How comfortable are you charging? How comfortable are you accepting money?

When you’re not comfortable with those things, it’s easier to focus on trying to fix all the details of your business and making adjustments. But your relationship with money is the most foundational piece. 

You can read the full show notes here.


About Emily June Wilcox

Emily June Wilcox is a wealth and business coach, #1 bestselling author, and speaker on a mission to help women entrepreneurs heal their money wounds, make more profit in business, and build passive income so they can experience true financial freedom and time freedom.

She’s built two 7-figure businesses (an e-commerce clothing company and an amazon marketing agency) and now focuses on using energetics & strategy to help women build their fempires and walk the joyous path to millions.

Emily hosts a Top 2% Global podcast – The Joyous Path to Millions and her work has been featured in more than 400 major media outlets including ABC, NBC, Fox, Associated Press, and Wall Street Times.

Website: https://www.emilywilcox.com 

Money Quiz: https://www.moneywoundsquiz.com

Instagram: https://www.instagram.com/em.makes.money

FB: https://www.facebook.com/emilyjwilcox1 

Podcast: https://podcasts.apple.com/us/podcast/the-joyous-path-to-millions-wealth-entrepreneurship/id1570469677

LinkedIn: https://www.linkedin.com/in/emilyjwilcox/

YouTube: https://www.youtube.com/@emmakesmoney

Get the book: https://www.woundstowealth.com


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