Mar 03 2025 57 mins 4
In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge.
As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance.
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Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
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Timestamps
0:00 Episode Introduction
1:06 Fitness, pushing too hard, and recovery
4:38 Naturally slowing down as we age
5:50 How exercise bolsters creative work
7:14 Celebrating the process, not the outcome
10:56 Personal growth in relationships
16:27 Kendrick Lamar and Drake beef at the Super Bowl
24:07 How to celebrate the process
28:45 Ask this question: does it make you a better person?
30:30 Scheduling celebrations in order to complete difficult projects
34:23 Personal blind spots and different perspectives
42:09 The conflict between creating frameworks that sell versus deeper understanding
48:43 Discussing the bestselling book "Let Them Theory"
