Jun 18 2024 39 mins 1
Hey there, fellow therapists! You don't want to skip our fab host Kelley Stevens, LMFT chatting with Kristie Plantinga, MA, the whiz behind Therapy SEO and Best Therapists directory. They dive into the nitty-gritty of online marketing for therapists and how AI's shaking things up. Christy spills the beans on using AI for crafting content and why a therapist's online rep is super important. Plus, they give us the scoop on the new Best Therapists directory, which is all about boosting therapists' online game and helping them find the right clients. Don't miss out on these pro tips!
Guest Bio:
I founded TherapieSEO to help you reach more clients on Google one search at a time. After working in the digital marketing industry, I became inspired to serve a population close to my heart: therapists. I have personally experienced the benefits of therapy and have a degree in psychology. I founded TherapieSEO to serve in the space where my passion and people’s needs meet: writing, designing, and marketing for therapists, so they can serve people looking for help.
https://www.therapieseo.com/
https://www.besttherapists.com/
In this Episode:
- Challenges therapists face in marketing their practices online
- Impact of AI on digital marketing for therapists
- Evolving standards in the therapy industry
- Need for therapists to adapt to changes in marketing
- Use of AI tools like ChatGPT for content creation
- Importance of individual reputation online
- Launch of the Best Therapists directory to improve online presence
- Connecting therapists with potential clients
- Interview with Christy Plantinga, founder of Therapy SEO and Best Therapists directory
- Discussion on the solutions for therapists to improve their online presence
Highlights:
(00:00) Introduction (01:10) Introduction of Christy Plantinga
(04:05) Impact of AI and Rising Standards
(06:16) Challenges in Marketing and Solutions
(08:24) ChatGPT and Blog Content
(09:24) Individual Reputation and E-E-A-T
(10:39) Google's Helpful Content Update
(12:44) Adapting to Industry Changes
(18:48) Launch of Best Therapists Directory
(20:44) Exclusivity and Vetting Process
(23:47) Marketing costs and the importance of online advertising
(27:27) Long-term digital marketing strategies
References:
ChatGPT → https://chat.openai.com
Therapy SEO → https://www.therapieseo.com/
BestTherapist → https://www.besttherapists.com/
Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/
Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/
Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp
Ask Kelley Anything → (805) 243-8241
