Mar 11 2025 182 mins 6
In this episode, I sit down with Geoff Jowett, a serial entrepreneur known for building and scaling multiple multi-million dollar businesses — only to blow them up and rebuild from scratch. Geoff has lived the extreme highs of commercial success, the brutal lows of self-destruction, and everything in between.
We unpack the psychology behind high performance, why most entrepreneurs fail, and how success can be the very thing that undoes you. Geoff opens up about the double-edged sword of ambition, the dangers of chasing external validation, and the brutal truths about what it really takes to sustain long-term success. If you’ve ever wondered what separates the top 1% from everyone else — and how they manage the mental load — this is an episode you can’t afford to miss.
00:00:00 – Introduction & why this conversation matters
00:12:43 – Geoff’s childhood & how it shaped his work ethic
00:19:30 – Building a fitness empire: The early days of Vision Personal Training
00:25:22 – The real reason Geoff franchised and walked away
00:31:07 – The rise of Bodytrim: Scaling to $40M+ in annual revenue
00:42:41 – The addiction to growth: Why nothing ever feels enough
00:53:19 – High achiever syndrome: The unseen risk of success
01:00:23 – How Geoff lost everything (and why he didn’t see it coming)
01:14:37 – The moment he hit rock bottom—and what it taught him
01:21:30 – Why most entrepreneurs crash and burn (and how to avoid it)
01:37:00 – The mindset shift that changed everything
01:44:21 – How to bulletproof your mental resilience
01:52:09 – The biggest misconception about happiness and success
02:01:14 – Geoff’s new approach: How to scale without burning out
02:09:30 – Why most people never achieve their full potential
02:18:45 – High performance without the self-sabotage
02:28:19 – The real cost of extreme ambition
02:35:47 – Why playing it safe is actually the riskiest thing you can do
02:50:32 – “Stop comparing yourself”: How Geoff rewired his thinking
02:57:18 – Final advice for high achievers who want to avoid burnout
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