Maybe It’s Time To Build A Better Mouse Trap?


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Nov 29 2023 18 mins   1

Today on the Transition, I challenge conventional wisdom by challenging you to build a better mouse trap (i.e. build upon an existing product or service already in the marketplace) rather than trying to come up with market a new idea out the gate, especially if you’re a first-time founder or find yourself in a bit of a revenue lull.


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