Why Touring Holidays Are Travel's Best-Kept Secret


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Feb 27 2025 26 mins   2

Ever wondered why some travelers come back from their holidays with incredible stories while others just come back with photos?

In this eye-opening episode, Claire from the Association of Touring & Adventure Suppliers (ATAS) reveals the surprising truth about modern touring holidays (hint: they're nothing like the stereotypical bus tours you might be imagining).

You'll discover:

  • The surprising truth about group tours that's making them the fastest-growing trend in travel
  • Why DIY travel could actually be costing you 30% more than you need to spend
  • The unexpected way tours are creating lifelong friendships (including the heartwarming story of a 25-year-old teacher and 85-year-old traveler)
  • The hidden benefits that most travellers never consider when planning their trips
  • Why the "tours are for old people" myth is completely wrong
  • The shocking percentage of the world's countries you can access through ATAS members


Plus, Claire shares the insider secrets about:

  • How to make sure you're choosing the right tour for your personality
  • The crucial mistakes to avoid when booking your first tour
  • Why some travellers are doing up to 5 tours per year
  • The real reason local guides are the "heroes" of adventure travel


Key moments:

[00:51] What ATAS really is and why it matters to your travel plans

[02:50] The surprising benefits of touring that most people don't know about

[06:13] The different types of tours (there are more than you'd think!)

[15:40] The post-pandemic trend that's changing how people travel

[22:05] How to choose the perfect tour for you


If you're thinking touring could be for you, then contact your Personal Travel Consultant, or head over to notjusttravel.com and find your nearest Not Just Travel Consultant.

They can help you find the perfect tour for you depending on your style of travel and who you want to travel with.


About Not Just Travel

One of the UK's fastest-growing companies (FastGrowth200) and winner of Global Franchise Awards' #1 Lifestyle Franchise and #1 European Franchise, Not Just Travel Consultants make planning a holiday feel like a holiday.



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