S2 | E4 | EA with a Marketing Ops Mindset with Simon Lessard, Senior Enterprise Architect at Alithya


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Feb 24 2025 45 mins   2

In this episode of Transformational Blueprints, we speak with Simon Lessard, a seasoned professional in enterprise architecture.

Simon shares his unique journey from marketing operations to enterprise architecture and how his background gives him a fresh perspective on IT and business alignment. We discuss strategies for fostering effective change, promoting the value of enterprise architecture, and navigating challenges such as integrating new technologies and rationalising application portfolios.

Simon also provides practical advice on building an EA team, emphasizing the importance of outcomes-based approaches and adaptable, human-centric qualities in today's fast-paced tech environment. This episode offers valuable lessons for those looking to enhance their transformation initiatives and enterprise architecture practices.

05:28 Role at Alithya and Strategic Advisory

06:42 Key Lessons and Insights from Simon

12:55 Challenges and Solutions in Enterprise Architecture

15:45 Navigating IPO and Organizational Changes

22:03 Impact of the Pandemic on Marketing and Architecture

37:58 Future of Technology and Talent

Watch the episode on YouTube: https://www.youtube.com/@SynaxiaGroup

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Extra Stuff:

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  2. Gender diversity statistics
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  4. What are the key trends in the architecture market?

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Get in touch: https://www.linkedin.com/in/mario-michaels/

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Follow the Podcast: https://www.linkedin.com/company/transformational-blueprints-podcast/

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Follow Synaxia Group: https://www.linkedin.com/company/synaxia-group/