WordPress Insights by WPBeginner

In this episode, we dive deep into the world of call-to-actions (CTAs) with special guest John Turner, co-founder of SeedProd. John shares seven actionable tips to craft CTAs that grab attention, inspire action, and ultimately drive conversions. Whether you’re running a WordPress website, an online store, or a blog, this episode is packed with insights to help you optimize your landing pages and boost results.

Key Takeaways:

1. Add One Clear CTA Per Page
   • Avoid overwhelming your visitors with too many choices. One CTA per page is key to reducing "choice paralysis" and guiding users toward the action you want them to take.
   • Fun Fact: Pages with a single CTA can boost clicks by 371% and sales by up to 1,617%.
2. Use Strong, Action-Oriented Language
   • Action words like “Get,” “Start,” “Subscribe,” and “Download” are proven to drive more engagement.
   • Pro Tip: Add urgency or scarcity to encourage immediate action (e.g., “Claim Your Spot Today!”).
3. Focus on Benefits
   • Highlight what the user gains by clicking the CTA. For example, instead of "Sign Up," say "Sign Up to Unlock Exclusive Perks."
4. Make Your CTA Buttons Pop
   • Use contrasting colors, bold text, and even small icons like arrows to make your CTA stand out visually.
5. Position CTAs for Maximum Visibility
   • Place CTAs above the fold so they’re immediately seen. On longer pages, repeat the CTA at key intervals.
6. Support Your CTA with Short, Persuasive Copy
   • Add a compelling sentence near the CTA to emphasize urgency or value, like "Limited Time Offer: Ends Today!"
7. Test and Optimize Your CTAs
   • Run A/B tests on different versions of your CTAs, tweaking wording, design, or placement to find what works best.
   • Tools like heatmaps and analytics can help identify how visitors interact with your CTAs.

Resources Mentioned:

• SeedProd – John Turner’s WordPress plugin for creating high-converting landing pages.
• Unbounce – A tool for A/B testing landing pages and CTAs.
• OptinMonster – Example of effective CTA supporting copy.
• Square – Referenced for examples of clear and concise CTAs.

Action Steps for Listeners:

1. Audit your existing CTAs. Are they clear, actionable, and visually appealing?
2. Choose one page to optimize using the tips shared in this episode.
3. Try A/B testing a small change, like the button color or CTA wording, and track the results.

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