I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:
- The definition of Out-of-Home advertising
- On what timeline advertisers tend to adopt Out-of-Home advertising
- How Out-of-Home fits into a marketing strategy
- Which product categories see the most success with Out-of-Home
- Who in an organization tends to control Out-of-Home budget
- The media buying process for Out-of-Home
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.