Apr 30 2024 45 mins 7
In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates, about the recently proposed American Data Privacy and Protection Act (APRA).
Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress.
In our conversation, Alan and I cover, among other things:
- The broad provisions and requirements of the APRA;
- How the APRA differs from the ADPPA;
- What to make of the fact that Maria Cantwell sponsored APRA while opposing the ADPPA;
- The interpretation of the APRA's targeted advertising opt-out provision as a de facto consent requirement;
- The FTC's obligations and powers as outlined in the APRA;
- The latest status of third-party cookie deprecation in Chrome;
- Whether Google intends to limit the functionality of first-party cookies in Chrome.
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
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