S02 E01 Selling Fire to The Devil: Optimizing PPC Ads for Maximum Efficiency & Reach


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Mar 13 2024 42 mins  

Welcome to the first episode of Season Two, we're back with a new format, where two experts from two different ends of the digital marketing spectrum provide their uniques perspective on an industry topic.


This episode we're looking at how PPC and design teams can optimise PPC ads for maximum reach. From landing pages, to client and competitor research, how do different marketing teams tackle this subject? What can we learn from each other? Are we all secret Reddit users? And, crucially... how do you sell fire to the devil?