Room 301

In this episode, Rob Twells jumps into the controversial topic of cutting marketing spend and its impact on business success with our special guests, Pete Bingham, Brand Growth Manager, and Lucy Bradley from our Client Success Team. Join us as we explore how to shift the perception of marketing from a 'nice to have' to an indispensable part of any business strategy. We'

Rob Twells joins TDM’s Paid Media Account Manager Lewis Hall and Brand Growth Lead Pete Bingham to explore how elevating visibility, attracting customers, and fostering growth for startups and small businesses requires nuance, cost-effective tactics and strategic decision-making to strike the right balance between growth and sustainability. Drawing from their experiences, we'

In this edition, we'll be talking to The Digital Maze's Senior SEO Strategist Helen Halfpenny and our Director of Tech, Liam Nelson all about the challenges eCommerce marketers are likely to face in the upcoming months. Whether its AI, Google frustrations or communication breakdowns, join us as we discover why adopting a comprehensive full stack approach, and appreciating

Welcome to the first episode of Season Two, we're back with a new format, where two experts from two different ends of the digital marketing spectrum provide their uniques perspective on an industry topic. This episode we're looking at how PPC and design teams can optimise PPC ads for maximum reach. From landing pages, to client and competitor research, how do different ma

In our last episode of Season 1, SEO expert Josh Allerton guides us through effective budgeting, collaborative experimentation and more as we delve into the world of commercial SEO. With expert insights on how to leverage it for substantial growth, tune in today!

This month, Rob Twells is joined by Clare Taylor of Apricus Marketing as they discuss the four core strategic principles behind every successful marketing campaign. Namely: Evaluate, Plan, Implement and Measure. We'll discover the importance of evaluating the market landscape, aligning objectives with business goals, crafting a diverse mix of targeted content, and measuring me

In this episode, Rob is joined by Ryan from imail comms, who shares valuable tips on getting stakeholder buy-in as a marketing leader. Discover the challenges of gaining support from stakeholders, identifying key stakeholders, and managing relationships with them whilst we explore the importance of being emotionally aware, providing concrete facts and figures to support your strate

Join Rob Twells chatting with Caroline Smith from Smudged, as they discuss all the fantastic reasons why you should humanise your brand. With plenty of examples of those B2B companies doing it right (and those doing it wrong), as well as buckets of advice on where to begin, and how to get long-lasting buy-in from your team, stakeholders and customers. If you're in digital marke

In this thought-provoking episode, we sit down with Billie Hyde, Founder of Uptake Agency, to delve into an important topic within the marketing realm—how to avoid unconscious bias in marketing campaigns. Marketing plays a pivotal role in shaping perceptions, influencing decisions, and driving consumer behaviour. However, unconscious biases can unintentionally seep into marketing

Join us on this episode as we delve into the world of marketing with our special guest, Kat Sale, Co-Founder of House of Performance. In this insightful conversation, we explore the challenges and strategies involved in managing a shrinking marketing budget. As economic downturns strike, many businesses face the dilemma of whether to increase their marketing budgets. Kat shares her