S02 E04 Spend or Suspend? Managing Marketing Budgets in Challenging Times


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Jul 17 2024 36 mins  

In this episode, Rob Twells jumps into the controversial topic of cutting marketing spend and its impact on business success with our special guests, Pete Bingham, Brand Growth Manager, and Lucy Bradley from our Client Success Team. Join us as we explore how to shift the perception of marketing from a 'nice to have' to an indispensable part of any business strategy. We'll discuss the short-term and long-term commercial impacts of cutting marketing budgets and share real-life examples of businesses that have thrived by prioritising their marketing efforts. Packed with actionable insights and expert advice that you can't afford to ignore!