Ecommerce Building Blocks

Aug 10 2022 24 mins

Alicia Reisinger started Wax Buffalo Soy Candles out of her home and grew her business to be both a hub of community in her brick and mortar flagship store as well as a thriving DTC online business. In her seven years as a business owner, Alicia has defined her company through her willingness to be vulnerable and to share her story each step of the way, and it has paid off emotionally and financially. Here, she shares her story with Jason, talks about her community building approach and gets deep into 21st century content strategy.

Jason invited Alicia Reisinger onto Ecommerce Building Blocks to showcase an entrepreneur who is both a working mom, and who didn’t use the typical steps that many Ecommerce founders use to get their product out into the world. Alicia started extremely local, and still uses her local community as a foundation for her entire business. Having this home base allowed Wax Buffalo to grow at a slow and steady pace. This episode covers the intangible factors that go into how entrepreneurs scale their business, and Alicia’s journey as a storyteller, mom, and business founder. With a surprise detour to Google’s content strategy pyramid, Alicia and Jason conclude their conversation with Alicia sharing her most important lesson as a business owner.

Topics Discussed

-Wax Buffalo’s founding ethos and story from spending 100 on candle supplies to millions in revenue

-The toxic history of candles

-Why founders should think about the life they want when making business decisions

-Building a strong business foundation by growing slowly

-What it took for Wax Buffalo to build their community

-Is vulnerability a good content strategy?

-Jason’s TikTok 101 for businesses who haven’t joined yet

-The 3H approach to content

-Wax Buffalo’s middle path approach to making big decisions and long-term plans

Wax Buffalo: https://www.instagram.com/waxbuffalo/?hl=en

Alicia’s LinkedIn: https://www.linkedin.com/in/alicia-reisinger/