Ecommerce Building Blocks

Sep 21 2022
Ecommerce Building Blocks Podcast artwork

Ecommerce Building Blocks is a podcast hosted by Jason Wong, serial eCommerce entrepreneur and investor. Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas. This is not about tactics, but about the story behind a strategy. Tactics get outdated as technology changes, but strategies and principles last forever. Jason wants to know how people strategize and how we can make those ideas last.

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Ep. 36 Okay Sis’s Mady Maio on Why Founders HAVE to Prioritize Mental Health

Sep 21 2022 23 mins  
In this episode of Ecommerce Building Blocks, Jason is joined by Mady Maio, host of the popular business and lifestyle podcast Okay Sis and co-founder of the travel recommendation app Camber. Jason and Mady talk about mental health for founders and entrepreneurs: why it’s so important and what all of us can do to make sure we use our well-being to show up for the projects we love

Ep. 35 Aishwarya Iyer from Brightland on Finding her Brand’s Superpower and Creating a Cult Product

Sep 14 2022 26 mins  
Brightland might be the first sustainably sourced DTC olive oil company to exist, and it has achieved cult-status for its freshness, its colorful and beautifully designed bottles, and its personal touch. All of this is thanks to Brightland’s founder, Aishwarya Iyer, who joins us this week to share her story, and some tips for finding your own success story. It often seems like cr

Ep. 34 How House Of Léon is Reshaping the Luxury Furniture Industry

Sep 07 2022 19 mins  
Steven and Jordan Neman started House of Léon as a DTC business that only the brave would attempt: furniture. Massive, bulky, made to order, and expensive, how could they apply DTC building blocks to something so far outside of the box? In this episode, Jason talks with Steven about how they got started and what they are learning along the way. Jason and Steven begin by talking ab

Ep. 33 Using a Little to Do A Lot: Capital Efficiency with Matt Mullenax from Huron

Aug 31 2022 26 mins  
Matt Mullenax founded Huron because he saw a void in the men’s grooming industry and tested this hypothesis by launching a dummy brand before pouring all of his capital into developing real inventory. He and Jason run through how this testing worked, and dive into the topic of capital efficiency - a solid business concept in the age of rampant branding. In this episode of Ecommer

Ep. 32 Barry Hott on How to Get People Invested in Your Content

Aug 24 2022 22 mins  
Barry Hott is a growth consultant with more than a decade of experience guiding brands through advertising and strategy on every social platform. After working with a who’s who of Fortune 500 companies and viral DTC brands like Harry’s and Keeps, he has branched out on his own as an Austin-based consultant. In this episode Jason picks his brain about how to get paid social to p

Ep. 31 How Gefen Skolnick’s Independent, Learning First Business Model Rocketed Couplet Coffee to Success in One Year

Aug 17 2022 28 mins  
By the time Gefen Skolnick finished college she had already dipped her toes into the world of venture capital, and was well on her way to a tech career in Silicon Valley. But in 2021 she put down the laptop, founded Couplet Coffee, and became an immediately successful CPG entrepreneur. A year later, Couplet is wildly successful in both online DTC and on retail shelves and Gefen is

Ep. 30 A Homemade Soy Candle Company’s Slow Burn to 7 Figures Through Storytelling & Community

Aug 10 2022 24 mins  
Alicia Reisinger started Wax Buffalo Soy Candles out of her home and grew her business to be both a hub of community in her brick and mortar flagship store as well as a thriving DTC online business. In her seven years as a business owner, Alicia has defined her company through her willingness to be vulnerable and to share her story each step of the way, and it has paid off emotiona

Ep. 29 Building Blocks Summer Roundup - Top Advice from June & July

Aug 05 2022 7 mins  
This bonus episode of Ecommerce Building Blocks is  a great place to start if you want  to see what you can learn from the show. Jason has selected these clips from some of our favorite summer interviews. Listen ahead for aha moments that will apply to operators, product developers, and marketers and use these foundational segments as units that will help you build to you

Ep. 28 Creating a Multi-Million Dollar Brand as a Social Media Dog Influencer

Aug 03 2022 21 mins  
Bryan Reisberg founded his dog backpack company, Little Chonk, after his beloved Corgi, Maxine, had amassed a huge following on Instagram and TikTok, from being shown getting carried around in modified backpacks all over  the New York City subway. Jason talks with him about the dog backpack community and what it’s like to go into business after you are already an influencer.

Ep. 27 Jack at Duradry on Why Creating Niche Products Leads to Massive Success

Jul 27 2022 25 mins  
Jack Benzaquen founded Duradry to provide solutions for people who experience excessive sweating. In the process he created a product that has rescrambled the very full DTC deodorant playing field and has been massively profitable year-over-year. Jason interviews him about his product development and marketing in this upbeat episode. In this week’s episode of Ecommerce Building B