Sep 27 2023 51 mins
Nadia Nizar, Senior Director of Corporate Communications at Blue Prism and former director of influencer relations at Resonance, spoke to Daniel and Claire about the evolving role of analyst relations and why it should be a strategic part of any company's marketing strategy.
Topics:
- What is analyst relations, and why should companies care?
- Choosing the right analyst firms to engage with
- Using analyst insights to strengthen brand positioning and storytelling
Attribution:
Music used under Creative Commons license: Covert Affair by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3558-covert-affair