Wavelength

Nadia Nizar, Senior Director of Corporate Communications at Blue Prism and former director of influencer relations at Resonance, spoke to Daniel and Claire about the evolving role of analyst relations and why it should be a strategic part of any company's marketing strategy. Topics: What is analyst relations, and why should companies care? Choosing the right analyst firms to

Luke Farrugia, VP of Marketing at leading digital signage company ScreenCloud, spoke to me about the changing role of marketing leaders and why you need to get your data strategy started from day one. Topics: The challenges of marketing a tech brand during and after the COVID-19 pandemic. The importance of understanding target audiences and personas. The role of behavioural scien

This episode, Dan goes over Sam Altman (CEO of OpenAI)'s testimony to a Senate subcommittee about the potential benefits and dangers of AI. Looking at his statements, the effect of the hearing, OpenAI's recent key messaging, and the broader media landscape around AI, we drew out 4 key lessons from this story: Nail your key messaging. Monitor the media landscape. Lead the c

Joe Giddens, `Director of Content & Communications at CybSafe and former Detective at the Metropolitan Police's Cybercrime Unit, spoke to me about why marketers have to resonate on their customers' frequency. Topics we discussed included: Why your target audience has a frequency on which they resonate, so a marketer's mission is to find that frequency and resonat

Jane Wakefield, former Senior Tech Journalist at the BBC and podcast host for UK Tech News and Boardwave, spoke to me about her experience moving from mainstream to B2B tech news, covering tech in Ukraine during the war, and the need to tell a human story when communicating the work your company does. Topics we discussed included: How moving away from Jane's previous role wit

This week Chas Kielt, a Global Corporate Communications Executive and former senior marketing professional at companies like Experian, Citrix, Reltio, and Pyramid Analytics, spoke to me about the importance of intellectual curiosity, the role played by brand equity, and how to make your company's story relatable to potential buyers. Topics we discussed included: Why intellectu

This week Aurelien Mottier, CEO and co-founder of Operatix, spoke to me about sales cycles, the B2B tech market, and how leaders can put the right People, Processes, and Technology in place. Founded in 2012 and with 3 offices worldwide, Operatix specializes in accelerating growth and increasing revenue for B2B Software companies across North America and Europe. Operatix has worked

Please welcome Sebastian Moss, Editor-in-Chief at Datacenter Dynamics! Seb came on to talk about heatwaves, how many pitches he gets a day, and why running a datacenter publication doesn't mean you can't be critical of datacenters. Datacenter Dynamics is a leading source of datacenter analysis, news, and opinion, with over 400,000 monthly readers Topics we discussed included: Data

Daniel Harrington and Tom Clayton from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next. Will Microsoft or Google be the winner for the best AI chatbot-powered search engine? How will stock changes affect upcoming headlines? What does this all have to do with the cloud? And why will it alter the data economy? Check out this ep

Daniel Harrington and Matthew Kirtley from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next. What happens now Tech Nation's closed down? How strong is the lawsuit against OpenAI and GitHub's Copilot? Is the UK's semiconductor strategy clear enough? And what effect will sweeping layoffs have on the global talent pool? Check ou