Jun 06 2024 43 mins
Social Commerce has evolved. Once simple shopping destinations have transformed into entirely new channels for brands to reach their consumers; to purchase, to take part in meaningful experiences, and to be entertained.
The entire practice of marketing has to grow with this landscape.
Tune into this conversation, LIVE from the Social Commerce Summit: New York, to hear Paul tackle the tried-and-tested approaches to mastering this marketing synergy with some of beauty’s best.
He’s joined by Anna Vale (Modern Marketing & Communications Expert), Jessica Riffle (Senior Manager of Social Commerce @ Coty; including Kylie Cosmetics, SKKN by Kim & Philosophy), Amanda Griffiths (Director of Digital Marketing & eCommerce @ Davines), and Djalal Lougouev (CSO & President @ Ometria).
Listen up to learn about…
The Evolution of Social Commerce: A strategy for the integration of digital marketing and Social Commerce with traditional retail experiences is essential in 2024. No brand can create a seamless customer journey, connecting in-house and out-of-house commerce, without one. Perfecting your ‘B2C2B’ approach is the next horizon. Hear the experts advice for doing so.
Data & AI to Personalize the Customer Experience: Every customer experience that can be, should be personalized. That’s why the use of first-party data and AI is crucial for elevating the customer experience, and communicating with your brand fans in the most effective way possible. Almost everyone is now aware of AI’s advantage, and the consumers of tomorrow are coming to expect a personalized experience as standard. Don’t get left behind.
Generational Shifts in Marketing Strategies: Gen Z is here. Gen Alpha is coming into the Advocacy picture, faster than you think. The impact of these generational shifts on spending and marketing strategy require brand builders to be savvy. Focus on ethical marketing practices and targeting the right segments within these mass audiences to win.
This episode is presented by Ometria, a customer experience data platform that helps deliver scroll-stopping marketing across multiple channels.
Find out more about these good folk here: https://ometria.com/
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