Jul 31 2024 43 mins
In this podcast episode of Main Street Matters, host Terresa Zimmerman interviews Lindsay Morton Gaiser, the president and second-generation owner of Andrisen Morton in Denver, Colorado. Lindsay shares insights into the history of the luxury men's clothing store, founded by her father and his business partner, Craig Andrisen, in 1979. She discusses the evolution of the business, including a brief foray into women's clothing and the shift towards more sportswear over tailored clothing.
Lindsay highlights the importance of the store's customer base, which includes multi-generational clients and a wide range of occupations. She emphasizes the significance of the vendor community and the store's dedicated staff, who contribute to the unique experience offered by Andrisen Morton.
Keypoints in this episode:
-The history and evolution of Andrisen Morton
-The importance of customer loyalty and multi-generational clientele
-Strategies for adapting to changing customer needs and trends
-Utilizing technology, such as survey tools and CRM systems
-The significance of peer learning and industry relationships
-Planning for future growth and succession, owner and staff, in the business
Featured in this episode:
Andrisen Morton
Connect with Lindsay Morton
CRM Tool that Andrisen Morton is using:One Shop app - is the all-in-one client engagement & loyalty platform for local store teams to engage their customers personally to turn first time shoppers into life long fans.
Connect with them on LinkedIn
Books mentioned in this episode: (support your independent bookstore at www.indiebound.org)
The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Connect with Us:
Main Street Matters Podcast:
Website: www.mainstreetmatters.co
Instagram: https://www.instagram.com/mainstreetmatters1
LinkedIn: https://www.linkedin.com/company/main-street-matters
YouTube: http://www.youtube.com/@MainStreetMatters_MSM
Host - Terresa Zimmerman:
https://www.linkedin.com/in/terresachristensonzimmerman