Main Street Matters

Sep 04 2024 42 mins

Join host Terresa Zimmerman as she sits down with Jaime Weisbrot, owner and founder of Phineas Gage, a men's clothing store in West Chester, Pennsylvania. Jaime shares her journey from visual merchandising in big-box retail to opening her own boutique, offering insights on customer service, community involvement, and the challenges of running an independent retail business.

Here are some takeaways from this episode

-Leverage your industry experience when opening your own store

-Focus on creating a unique shopping experience for your target demographic

-Continuously adapt to customer feedback and changing market trends

-Utilize local partnerships and educational institutions for staffing and growth

-Explore various marketing channels to reach your specific customer base

-Invest in a robust POS system to track inventory and customer preferences

-Consider implementing a loyalty program to reward and retain customers

-Working with business consultants, why and how

Featured in this episode:

Phineas Gage

Website https://phineas-gage.com/