Brand Tuned – Successful Brand, Successful Business

Aug 07 2020 28 mins 3

Brand Tuned - successful brand, successful business podcast explores what moves the needle in business. Design is about how the business works, rather than just how it looks. Topics covered include how the brand impacts success so you have more time, more money, less stress. What's involved to have a distinctive brand that acts as a barrier to entry? Shireen Smith also covers the role of intellectual property and brand protection in branding.

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