The Marketing Society podcast

Nov 20 2024 227 ep. 33 mins 13

The Marketing Society podcast artwork

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

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Unofficial Partner - The Buy Side - Unilever

Nov 20 2024 41 mins

The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship.Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools an

The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world

Nov 18 2024 38 mins

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marketing leader, Margaret Job

Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea

Nov 14 2024 26 mins

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger bra

Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West

Nov 12 2024 42 mins

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness

Episode 6: The power of entrepreneurial thinking for brands: Bold Bean

Nov 08 2024 23 mins

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the business, the

The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

Nov 04 2024 39 mins

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of Motion Learning and best-sel

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

Oct 28 2024 42 mins

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experience of B-Corp, a moveme

The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

Oct 22 2024 44 mins

Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google,

The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson

Oct 15 2024 48 mins

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024.  Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency

Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

Oct 14 2024 36 mins

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved our conversation with him ta