The Agents of Change Digital Marketing Podcast

Mar 18 2025 578 ep. 33 mins 6k

The Agents of Change Digital Marketing Podcast artwork

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

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Breaking Free from Hourly Billing: Profit Strategies with Jonathan Stark

Mar 18 2025 37 mins

Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only caps your earning potential but

Mastering AI Prompts for Better Results with Dustin W. Stout

Mar 11 2025 36 mins

Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the art of crafting smarter prompts th

Building an AI Brain for Your Business with Amanda Cole

Mar 05 2025 36 mins

We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why businesses need to stop focusing on AI workflows and start building an AI "brain" for their entire operation. I'll admit, the conversation got me th

How to Optimize Your Brand for AI Search with Crystal Carter (Part II)

Feb 26 2025 33 mins

If you’ve been wondering how to get your business noticed by ChatGPT and other AI language models, you’re not alone. Today we're back with the second half of our conversation with SEO expert Crystal Carter to break down exactly what LLM optimization means for small and medium-sized businesses. No theoretical fluff here - just practical strategies you can actually use, whether y

How to Optimize Your Brand for AI Search with Crystal Carter (Part I)

Feb 19 2025 37 mins

Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to kno

Create High-Converting Video Ads with Kevin Anson

Feb 12 2025 30 mins

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking

How to Grow Your Podcast Audience with Tom Webster

Feb 04 2025 32 mins

If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share wi

Creating Custom GPTs for Marketing Success with Brian Piper

Jan 28 2025 36 mins

Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And wh

Leverage Your Book as a Marketing Tool with Joe Pulizzi

Jan 22 2025 35 mins

Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus pra

Using AI as a Strategic Marketing Partner with Liza Adams

Jan 14 2025 38 mins

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business. https://www.theage