The Digital Marketing Podcast

Mar 13 2025 100 ep. 24 mins 668
The Digital Marketing Podcast artwork

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

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The Latest Digital Marketing Tools & Techniques

Mar 13 2025 31 mins  
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Soci

What is the best AI? ChatGPT Vs DeepSeek Vs Gemini

Feb 17 2025 20 mins  
Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why

How to Rank in ChatGPT - SEO is Dead, Long Live SEO!

Jan 27 2025 9 mins  
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The

Social Media Trends and Trip Hazards for 2025

Jan 19 2025 16 mins  
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating

5 Email Marketing Stats to Boost Your Email Marketing

Jan 12 2025 24 mins  
In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal

News Years Resolutions for Marketers 2025

Jan 06 2025 26 mins  
In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why

Digital Marketing Planning for 2025

Dec 20 2024 9 mins  
In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry tr

Semrush Conference: Digital Marketing Trends for 2025

Dec 05 2024 32 mins  
In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable st

Digital Marketing Trends and Insights for 2025, with Jay Schwedelson

Nov 26 2024 30 mins  
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonate

SEO, GEO and AEO: What You Need To Know

Nov 18 2024 20 mins  
If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibi