Marketing Made Simple

Nov 20 2024 193 ep. 27 mins 645

Marketing Made Simple Podcast artwork

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

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#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries

Nov 20 2024 34 mins

In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly s

#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)

Nov 13 2024 45 mins

Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for nearly every marketer involved in the nonprofit sector. So how do you communicate your vision in a way that gets your donors, volunteers,

#181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way)

Nov 06 2024 33 mins

The coaching world is booming, but with thousands of new coaches and consultants entering the industry, it’s becoming a more crowded space. If you're looking to make an impact, the question quickly becomes: How do I get noticed? Many coaches get caught in a cycle of trying to copy what others are doing, hoping it will work for them, but it usually backfires. So how do you find yo

#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results

Oct 30 2024 32 mins

If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if there were a way to use SEO

#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers

Oct 23 2024 26 mins

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If you’re too

#178: How to Work with Your ADHD to Boost Focus and Productivity

Oct 16 2024 36 mins

Traditional productivity advice often assumes a “one-size-fits-all” solution, but for many people —especially those of us with ADHD or other neurodivergent traits—that approach can actually slow you down. You may even feel ashamed of your inability to focus or stay organized, but the real problem might be that the traditional methods weren’t designed for you. Instead of f

#177: Why “Both-And” Thinking is the Future of Leadership

Oct 09 2024 35 mins

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! -- Leading a business means constantly being pulled between competing demands. Should you focus on increa

#176: Ian Cron—What Does Your Enneagram Reveal About Your Marketing Style?

Oct 02 2024 36 mins

What does the Enneagram have to do with marketing? A lot more than you might think! Your Enneagram type shows how you process information, make decisions, and approach creativity. From perfectionism to overthinking, these innate tendencies directly impact your marketing approach. If you’ve had trouble connecting with your audience or executing a winning strategy, your Enneagram t

#175: The Financial Therapy You Didn’t Know You Needed

Sep 25 2024 36 mins

Money stresses us out. Whether you're a small business owner or just trying to manage personal finances, it can feel like you’re always juggling competing priorities. Should you be saving more? Investing in your business? Can you even afford to? Add in the weight of societal pressures, and it’s easy to see why 73% of Americans rank finances as their top stressor. But what if ge

#174: Al Andrews—What to Do When Achieving Your Big Goals Leaves You Feeling Empty

Sep 18 2024 36 mins

We all strive for success, but at what cost? Climbing the ladder often comes with unexpected challenges. As you work toward your goals, it’s easy to focus on the next milestone, only to realize that collecting more accolades leaves you feeling empty instead of fulfilled. Many high achievers find themselves grappling with stress, isolation, and a loss of purpose despite their acco