The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Dec 15 2024 343 ep. 45 mins 1.6k
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing artwork

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com

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The Worst Account I’ve Ever Seen (Episode 442)

Dec 15 2024 31 mins  
Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this epis

Answering Your Questions (Episode 441)

Dec 08 2024 42 mins  
Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaef

HVAC & A/C Lead Generation (Episode 440)

Nov 24 2024 31 mins  
HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.Try

These TRUTHS Will Never Change (Episode 439)

Nov 17 2024 37 mins  
Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.Try Opteo for free for 28 days -

Case Study: B2B & B2C (Episode 438)

Nov 10 2024 37 mins  
Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https

How to Rank #1 on Google (Episode 437)

Nov 03 2024 39 mins  
Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrissch

Q&A - Answering Questions from Listeners (Episode 436)

Oct 27 2024 41 mins  
The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer

Going from Good to GREAT (Episode 435)

Oct 20 2024 33 mins  
The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaef

Simple Alternative to Manual Bidding (Episode 434)

Oct 13 2024 34 mins  
This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8u2FCzlVJ0gSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchP

My Favorite Keyword Hack (Episode 433)

Oct 06 2024 37 mins  
Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/bEIR7YYaHMASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod