Marketing with Purpose

Mar 07 2025 226 ep. 32 mins 22
Marketing with Purpose Podcast artwork

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!

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This Year in the Internet

Mar 07 2025 58 mins  
Just like the other remaining humans on planet earth, us MayeCreaters survived this last year. And we like to think we’re humans who learn from the past and can use it with a heap of diligence and sprinkle old fashioned grit to chart our way forward to better things. Fortunately, and unfortunately, last year was a little itchy so we learned a lot. Like how to make stuff load f

Website Navigation Best Practices & Examples

Feb 07 2025 50 mins  
The number one rule of good website navigation is: don’t make people think. Which sounds pretty straightforward but somehow people still keep messing it up! And that is why we are publishing this recent public service announcement all about navigation. Monica’s husband, Mike, sends her angry emails about sites with crappy navigation on the regular. He says he’s sending he

Light and Easy Marketing + Mindset with Guest Shelley Niehaus

Jan 24 2025 35 mins  
This time of year Monica always feels like marketing is like wrestling an octopus. She sits at her desk, neck deep in spreadsheets attempting to befriend and calm the octopi - emails, social media, website updates… It’s a lot. That’s why she’s always looking for ways to pin that marketing mollusk. She went to Shelly Niehaus, her guest on this week’s podcast, for answer

Best Poster Making and Brochure Design Software from Beginner to Expert

Jan 10 2025 34 mins  
As the resident master of 2D spatial relationships at MayeCreate (aka print designer) these days, Monica is pretty strategic when selecting the program for a project. Over the past 25 years she’s learned the hard way how choosing the right program to start: Saves time Makes future projects easier Produces a better design So if you’re tasked with designing for your organizati

User Generated Content Playbook with Guest Lorraine Ball

Dec 27 2024 37 mins  
Monica gets asked more and more frequently about how to get customers to leave reviews or make positive social posts for business. Which makes sense because marketing through user generated content is a powerful marketing tool. You don’t have to brag about your awesomeness because other folks do it for you Your raving fans create your marketing content for you PLUS Google and so

Useful (and Mega Cool) Google Chrome Extensions We Can't Live Without

Dec 13 2024 29 mins  
“I have a Chrome extension for that!” became Monica’s catchphrase at one point, or so Stacy swore. The MayeCreate team isn’t far behind. We’re bonafide Chrome extension junkies. Some of us have collected so many we have to toggle them off and on so we don’t get overwhelmed! And we are forever recommending our favorite extensions to clients to save time and improve

Maximizing your Google Business Profile with Guest Marilyn Jenkins

Nov 29 2024 46 mins  
At lunch the other day a group of business people were complaining about how annoying their Google Business Profile is to use. Aaaaand they’re not wrong. But managing your profile is a necessary evil…like going to the dentist - you don’t have to love it but you do have to do it. You want to show up when people search for you on Google, right? Your Google Business Profile det

Year-End Fundraising Email Study Results - How Many Emails to Send

Nov 15 2024 38 mins  
If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone! We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty organizations succeed, and 71 nonprofit survey participants — we’ve got some real data to guide you. In our latest episode (and blog pos

How to Create a QR Code for Your Business Card and Pretty Much Anything Else

Nov 01 2024 29 mins  
A few weeks ago, Monica gave some tips on what to include on a business card and briefly mentioned QR codes, promising to dive deeper later. In this podcast/blog, Monica does just that! Recording and writing this felt a bit like QR code therapy to Monica. Turns out she has some strong feelings about where, when and how to use them (I’m sure you’re super surprised ). So…in thi

Marketing From Your Own Magnetism with Guest Andrea Johnson

Oct 18 2024 46 mins  
All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear. Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a practical starting point to geo locating