Google Marketing Platform Academy Podcast

Sep 27 2024 11 ep. 21 mins 33
Google Marketing Platform Academy Podcast artwork

Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.

  Business
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Découvrez Custom Bidding et les stratégies a l'attention

Sep 27 2024 18 mins  
Vous êtes-vous déjà demandé comment faire en sorte que vos publicités se démarquent réellement à l'ère numérique ? Rejoignez-nous sur GMP Academy pour découvrir les secrets de custom bidding et des stratégies axées sur l'attention à travers MOMA by Havas avec nos experts de Havas Media. Nous explorerons comment Havas s’est emparé des solutions DV360 pour révolutio

Unlock the secrets of Custom Bidding and Attention-based Strategies

Sep 27 2024 18 mins  
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techniques leveraging DV360 unique features are revolutionizing the way brands connect with consumers, delivering more impactful, relevant, and ul

Talking AI, Episode 3: How marketers are navigating the rise of generative AI

Feb 27 2024 16 mins  
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out. In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager f

How Attribution, Experiments and MMM are the future of media effectiveness measurement

Dec 13 2023 30 mins  
In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered. Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google, Dirk, Senior Director of Data & Digital Marketing and Siddharth, Director Data Scienc

Talking AI, Episode 2: How predictive AI is supercharging bidding strategies

Oct 09 2023 15 mins  
Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI. Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive

Uncover Display & Video 360 capabilities to gain operational and media efficiency

Aug 28 2023 9 mins  
In this insightful episode, we dive deep into the world of DV360 capabilities,specifically into the features and tools that make this DSP a valuable asset for agencies and marketers. Join our expert speaker Guillaume Neumager, Head of Digital Operations at OMD France and Ariane Musse, Programmatic Media Manager at Google, as they deep dive into getting the most out of the platform,

Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

Jul 04 2023 31 mins  
Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

May 18 2023 32 mins  
How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Direc

GMP Partner Podcast: Transforming your business with GA4

Oct 17 2022 19 mins  
Google Analytics 4: The future of Analytics. In this episode Stephanie Knoebel, Data & Measurement Partner Account Manager at Google, interviews Mariusz Michalczuk, CEO & Co-Founder of Conversion - the very first Polish company that specialises in Digital Analytics. Hear what's top of Mariusz's mind when migrating to GA4 and consulting top clients in 2022. This episode will

GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

Jul 12 2022 25 mins  
We are excited to introduce our very first Partner Podcast! Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions ca