An expert's take on B2G content


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Oct 29 2024 49 mins   1

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.

Topics discussed include:


  • The value of a content calendar

  • Developing your own/your company POV

  • Listening when customers and prospects talk as they are often telling you what they want to hear back from you

  • Where to share your content

  • Some caveats about using AI to generate content

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