Oct 04 2024 46 mins 1
In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales teams.
For Info on WorldFest, visit: https://events.thedrum.com/b2bworldfest/
For a discounted ticket to either the London or Chicago events, use code ed10
