BBNmixtape

In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between brand-building and demand generation, and the impact of AI on marketing strategy. Cameron shares his insights on what makes for a strong CMO-CRO relat

In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales teams. For Info on WorldFest, visit:

On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including c

Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, a

In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. These group of Partners recently partnered together along with a fourth organization,

In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to effective marketing strategies and the impact of digital transformation on B2B communications. Robert will also share his top advice for

In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing

In this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics of various media types, from display advertising to social media and video content. We'll analyze the effectiveness of each medium in conveyi

This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing ef

In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspirati