Don’t Say That

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

In today's episode, Greg and I dive into a complex and often misunderstood topic: proving "typicality" for results-based testimonials. This is one of those compliance areas that can catch marketers off guard.

Remember: if you use a results-based testimonial, you need to show that it’s what your “typical” customer is getting.

This compliance area can easily catch marketers off guard—and recent FTC guidance on multi-level marketing companies has made the stakes even higher, whether you're in MLM or not.

What You’ll Learn:

• How recent FTC reports on MLM companies could hint at future enforcement actions…


• The exact steps to substantiate customer testimonials to meet FTC guidelines…


• How many customers you need to survey to get a representative sample…


• How to set up the right system on the FRONT-END can help you get this data easier and cheaper…


• Real-world case studies: What happens when companies don’t have their "typicality" data locked down…

Listen in as we navigate this tricky compliance minefield and share actionable insights to reduce your risk!