Nov 28 2024 38 mins 1
Great marketing is born at the intersection of art and science, where strategy effectively meets creativity.
In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, and Communications at LivePerson, to uncover the sophisticated mechanics behind brand storytelling in conversational AI.
Dan shares his expert approach to weaving compelling narratives that resonate deeply with audiences, ensuring messaging aligns seamlessly with customer values. He reveals why LinkedIn remains an unparalleled platform for fostering authentic connections in the B2B space and explains how to leverage emotional intelligence to drive decision-making in a complex market.
Join us as we discuss:
In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, and Communications at LivePerson, to uncover the sophisticated mechanics behind brand storytelling in conversational AI.
Dan shares his expert approach to weaving compelling narratives that resonate deeply with audiences, ensuring messaging aligns seamlessly with customer values. He reveals why LinkedIn remains an unparalleled platform for fostering authentic connections in the B2B space and explains how to leverage emotional intelligence to drive decision-making in a complex market.
Join us as we discuss:
- How ChatGPT can turn one piece of content into multiple formats, simplifying complex products into effective go-to-market strategies.
- The power of brand storytelling: combining customer research and strategic storytelling to create a compelling, consistent narrative.
- AI and Human Connection in B2B marketing: how leveraging AI to understand emotional drivers boosts customer engagement and fosters lasting loyalty.
