Best Story Wins

Dec 11 2024 56 ep. 45 mins 7
Best Story Wins Podcast artwork

Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

Welcome to Best Story Wins!

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Ep. 55 Lindsey Slaby of Sunday Dinner

Dec 11 2024 42 mins  
When everything feels urgent, it’s easy to lose focus. With leaner teams, tighter budgets, and increasing pressure to prove value, many organizations are stuck in a cycle of doing more but achieving less. Could the solution lie in doing less, but better?In this episode, Lindsey Slaby, Founder of Sunday Dinner, shares her bold vision for modern marketing. She dives into the value

Ep. 54 Adam Robinson of RB2B

Dec 04 2024 37 mins  
Your next big marketing move isn’t buried in your paid ads or latest campaign—it’s staring you down in the mirror.In this episode, Adam Robinson, CEO and Founder of RB2B, dives into why personal branding has become a crucial growth lever in B2B. With over 100K LinkedIn followers built around his edutainment approach, Adam shares the strategies and insights that helped him cra

Ep. 53 Dan Levy from LivePerson

Nov 28 2024 38 mins  
Great marketing is born at the intersection of art and science, where strategy effectively meets creativity.In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, and Communications at LivePerson, to uncover the sophisticated mechanics behind brand storytelling in conversational AI.Dan shares his expert approach to weaving compelling narratives th

Ep. 52 Santi Pochat of LinkedIn

Nov 21 2024 54 mins  
LinkedIn has consistently proven it’s at the top of its game, no matter the economic climate. What’s the secret behind their success?In today’s episode, Santi Pochat, LinkedIn’s VP of Brand Marketing, shares his perspective on investing in brand longevity and authentic storytelling to drive success even in tough times. Santi takes us through his journey—from Argentina’s

Ep. 51 Elie Ayrouth of Foodbeast

Nov 13 2024 47 mins  
Social media is flooded with short-lived food trends and recipes, but a few brands know how to keep their edge.In this episode, Elie Ayrouth, the brains behind Foodbeast, dishes out a spread of insights, breaking down how Foodbeast reels in over 100 million people each month. He also gives us a sneak peek into his plans for expanding into consumer packaged goods and why live events

Ep. 50 Tamara Austring with Zapier

Nov 06 2024 40 mins  
Routine processes can stifle innovation and allow competitors to pull ahead. How can companies stay agile to deliver fresh, impactful work?In this episode, we explore design operations with Tamara Austring, Senior Design Producer at Zapier's Brand Studio. As a leader in the design space, Tamara explores how adaptable, people-centered processes are the key to keeping creative teams

Ep. 49 Chris Ollier of Bonterra

Oct 31 2024 52 mins  
When your customers don’t speak tech, how do you help them choose wisely—and trust you along the way?In this episode, we welcome Chris Ollier, Senior Director of Demand Generation at Bonterra, to tackle the challenges of brand and digital strategy in the nonprofit sector.With a wealth of experience ranging from Fortune 100 companies like Verizon and the NFL to independent proje

Ep. 48 Stephanie Paturzo Swingle of Instacart

Oct 24 2024 34 mins  
In this episode we host Stephanie Paturzo Swingle, B2B Marketing leader at Instacart. We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—to transform Instacart’s partnerships with CPG and retail brands, all in the name of (and informed by) the ambitious company vision of powering every grocery transaction. We disc

Ep. 47 Kira Klaas of Later

Oct 17 2024 42 mins  
Great companies don’t just sell products—they leverage their brand to create connections that resonate. In this episode, we’re thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a

Ep. 46 Travis Keith of JP Morgan

Oct 10 2024 35 mins  
“Sales enablement is the bridge between marketing and closing deals."For this episode of Best Story Wins, we’re joined by Travis Keith, VP of Strategic Client Content at JP Morgan, to explore the essential balance between sales and marketing integration. Travis shares a fresh perspective on uniting sales and marketing through authentic, help-first strategies. Tune in to hear Tr