How the Fxck SEO Podcast

Mar 20 2024 77 ep. 36 mins 29

How the Fxck SEO Podcast artwork

Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.

Copy RSS

Subscribe on Podcast Addict

Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust

Mar 20 2024 26 mins

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Changing a

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Dec 13 2023 31 mins

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his content processes with Open AI t

$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty

Dec 03 2023 46 mins

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore your competitors

Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)

Oct 02 2023 15 mins

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your go-to-market moving for

Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)

Jul 12 2023 45 mins

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In the newsletter this

6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)

Jul 04 2023 41 mins

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outran

3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2

Jun 27 2023 20 mins

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get subject matter ex

How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1

Jun 20 2023 24 mins

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, updating old content can

How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]

Jun 13 2023 39 mins

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out content that’s n

How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]

Jun 06 2023 40 mins

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copywriting tools. The t