The Simple and Smart SEO Show

Nov 19 2024 170 ep. 30 mins 33
The Simple and Smart SEO Show Podcast artwork

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!

✨This SEO-focused podcast combines brand strategies mixed with fresh ideas  for websites, digital marketing, and customer experience.

✨WHY SEO?

✨SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can elevate your websites visibility with small changes over time.

✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!

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PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose

Nov 19 2024 45 mins  
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. From pitching to publications to leveraging backlinks, learn how these strategies can drive traffic, build authority, and create lasting impact. Perfect for entrepreneurs

Personal Branding for SEO Success with Dianne Wilson

Nov 12 2024 40 mins  
In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.SEO Loves Stories: Integrating stories into your br

E-Commerce SEO: Converting Product Pages with Freddie Chatt

Nov 05 2024 40 mins  
In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building. Key TakeawaysCollection Pages Drive Commercial Traffic: Freddie explains th

Empowering The Underdog With SEO and PPC: Charley Brennand

Oct 29 2024 35 mins  
In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdog

Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser

Oct 22 2024 29 mins  
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.Key Takeaways:Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by

Unlock Big Data Vibes For Small Business with Dana DiTomaso

Oct 15 2024 45 mins  
In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.Execution over analysis p

Forget Guest Posting and Think About Guest HOSTING in 2025

Oct 08 2024 8 mins  
I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways:Recognize your limits: It's important to identify when to step back and take time for personal matters.Future-proofing the podcast: To ensure the podcast continues, guest hosts may be invited to share their insights in future episodes.Resilience in challenges: Eve

Never Stop Optimizing Your Website! [Follow Through Fridays]

Sep 30 2024 11 mins  
In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links. Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.Key Takeaways:Guided Sellin

SEO For Local: Strategy to Execution Tips with Amanda Jordan

Sep 24 2024 42 mins  
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.Key Takeaways:Local SEO Is All-Encom

Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch

Sep 17 2024 33 mins  
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways:SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.Hiring