Adventures in Local Marketing

Oct 21 2024 33 ep. 45 mins 11
Adventures in Local Marketing Podcast artwork

'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring. No fluff. No unjustified hype. No gimmicks or flash-in-the-pan tactics. Just great conversations with the brightest minds in local marketing. A BrightLocal Podcast.

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Dayna Lucio on Combining General and Local SEO for the Best Possible Results

Oct 21 2024 40 mins  
We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO

George Nguyen on Creating a Successful Brand Publication

Sep 24 2024 50 mins  
With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.

Elizabeth Rule on Scaling Multi-location Brands with Local SEO

Aug 28 2024 54 mins  
Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting th

Melissa Popp on Consumer-Centric Storytelling in Content Marketing

Jul 30 2024 49 mins  
Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation sh

Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited

Jun 17 2024 87 mins  
In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean ALL) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the longest episode we've ever release

Aaron Weiche on Developing a Conversion Mindset

May 14 2024 43 mins  
In this episode, host Claire Carlile chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.

Julian Hooks On Staying People-first in an SEO-obsessed World

Apr 18 2024 47 mins  
In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.

David Mihm on the State of Multi-location GBP Management

Mar 28 2024 47 mins  
In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-level training framework for local

Steve Wiideman on Navigating Big Brand Local SEO

Feb 21 2024 49 mins  
In response to BrightLocal's Brand Beacon Report 2024 findings, this episode sees us speak to enterprise SEO expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands.

Stefan Somborac on The Life and Times of a Google Product Expert

Nov 21 2023 41 mins  
In this episode, we speak to Google Business Profile Platinum Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!)