Apr 18 2024 47 mins 7
In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.
Listen to learn:
- Julian's five-point guide to a customer-led strategy
- How to use customer insights and pain points to understand and serve customers better
- How to maintain customer focus as a business scales, and why communication is at the heart of it
- Which brands and businesses are getting customer-centricity right, and why it works for them
- How to use data and analytics to identify trends and address issues at a granular level
Resources
Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/
Advertising Commissions LLC: https://www.advertising-commissions.com/
Asurion: https://www.asurion.com/
See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success
Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin
Rand Fishkin's company, Sparktoro: https://sparktoro.com/
Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/
Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/
Product-led SEO, by Eli Schwartz:
