Mar 28 2024 47 mins 3
In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.
Listen to learn:
- Why bulk verification can be such a struggle for enterprise businesses
- The best approach to managing local SEO between HQ and branch levels
- A two-level training framework for local SEO and enterprise businesses
- The value of third-party vendors in highlighting the importance of local SEO
- What's next for schema and GBP Posts
- When we should be expecting Google to launch SGE, and what it might look like
Resources:
- BrightLocal's Brand Beacon Report: https://www.brightlocal.com/research/brand-beacon-report/
- Near Media: https://www.nearmedia.co/
- Near Media's Research and Analysis: https://www.nearmedia.co/tag/analysis/
- The Near Memo Podcast: https://www.nearmedia.co/memo/
- Is Google's DMA Compliance DOA for Local Searches in Europe?: https://www.nearmedia.co/google-serp-restaurants-eu-dma-analysis/
- Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly: https://www.brightlocal.com/blog/beyond-google-monopoly/
- Follow Near Media on LinkedIn: https://www.linkedin.com/company/nearmediaco/
- Follow Near Media on X: https://twitter.com/nearmediaco
- Follow David on LinkedIn: https://www.linkedin.com/in/davidmihm/
